Jeff Mesnil
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⇨ Fender's Struggles

October 1, 2012

New York Times:

But this heart of rock isn’t beating quite the way it once did. Like many other American manufacturers, Fender is struggling to hold on to what it’s got in a tight economy. Sales and profits are down this year. A Strat, after all, is what economists call a consumer discretionary item — a nonessential.

I always wanted to have a Stevie Ray Vaughan Stratocaster for the sound and the look of it...

Stevie Ray Vaughan Stratocaster
Stevie Ray Vaughan Stratocaster

(via The loop)