Fascinatic story about the demise of Hipstamatic.
"The biggest problem with Hipstamatic is that [Lucas] didn’t focus on Hipstamatic. What did Instagram do when lightning struck? They did nothing but focus on Instagram. What happened when Hipstamatic got successful? They made [separate products such as] Swankolab, Incredibooth, D Series, Family Album, Snap Magazine, and splintered off in so many different directions."
— Stuart Norrie, former Hipstamatic designer
Focus. Focus. Focus.
(via James Duncan Davidson)
- At least in term of user base and engagement. Financially, how would have Instagram make any money other than being acquired by some bigger company? ↩